What is BizSugar, you ask?
For those of you that aren’t familiar with BizSugar, it’s a social bookmarking network for business owners, bloggers, entrepreneurs and anyone interested in sharing or learning about startups, marketing strategies, advertising strategies, etc.
- Every article submitted creates a back-link for your website.
- Every article can be voted up by each member.
- Website exposure to people within the same industry. I’ve discovered many sites that are similar to The Adhere Agency that I’ve really enjoyed reading and look up to, namely The Frugal Entrepreneur
We want the comments, the votes and to become “Hot”!
Everyone sharing on BizSugar ultimately aim for the same goal; we want comments, votes and we want our articles to become “Hot”. Comments from the BizSugar community mean a great deal because you get to directly interact with the people who read your post. Voting and becoming “Hot” are directly correlated. BizSugar members have the option of voting for a topic they feel is worthy of becoming “Hot”; reach a certain amount and your article will appear on the front page. I’ve had my first article become “Hot” not long ago and the traffic that poured in was amazing!
Cut to the chase, how do we become “Hot”?
I’ve tried to figure this one out for quite some time. I share most of our published articles on BizSugar and noticed that some do better than others. The most important tip is to have good content. Don’t publish an article to the community that isn’t interesting or worth while. Actually, do your audience a favor and don’t publish it at all. We hear this over and over, and you’re going to hear it again, quality content is key!
With some help from Google Analytics, I’ve realized that articles that have an interesting title did exceptionally well, ranking higher than articles with better content and less attractive titles. This makes a lot of sense; every member is exposed to hundreds of articles a day – who has time to read through each one? A good title just screams READ ME!
Interacting with BizSugar members is also another way to rank higher. I pay close attention to those who vote my articles up; it tells me that these people took the time to read my article. What do I do then in return? I take the time read their articles when they appear on the upcoming section.